What’s in a magic mailbox?

I often get asked how we are able to process and manage a complex data project, all in house. And I usually answer, well of course, it starts with our magic mailbox.

Um, what?

Last week I talked about the difference between creativity and innovation. I like innovation because innovation drives action. I consider my shop an innovative place. We have incorporated some top-notch technology that aids our clients in getting their work over to us (and completed) with the least amount of confusion or hassle.

Let’s say you have a project that has lots and lots of data. We love data. And for fun, let’s say that data is highly sensitive and can’t be sent over to us in an email. (For the record, don’t send your data to vendors over in emails – make sure you have a secure way to send said data over.

Our clients start with sFTP. Secure FTP is a file transfer protocol specifically developed by the Internet Engineering Task Force (a large international community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture) to run over secure shell connections. Data comes over to us.

Enter the magic mailbox. This magic mailbox is really an automation portal that resides in the cloud (as in “cloud computing,”aka the Internet, not “a cloud”) and crunches the data our clients provide to us. That magic mailbox then spits out the data we use to bring your project to life.

Next, we create an internal job ticket that provides our team with details on the who, what, where, when and how. This increases project speed by reducing the number of internal touch points, which equals increased speed to market for sensitive mailings.

We then process the data and create the output necessitated in the ticket. That could equate to a healthcare member kit with five pieces, or a piece from a marketing campaign that needs to be dropped in the mail. Our clients call it.

Now what? We now have all these pieces that need to be kitted and mailed. During the output phase, we place a unique 2D barcode on each item we are “inserting” into a “kit”. Each item then gets scanned as the kit is being built. Only when all the parts are scanned – in the right order – will the system register the kit as complete and create a shipping label for mail.

What do these processes equate to? Reliability, speed to market, lower costs. Magical, right?

We can handle and track a lot of moving parts in real time thanks to our technology.

Check it out sometime.