Keep Momentum behind New Year’s Resolutions

It’s a new year, a new decade. It’s exciting to think of beginning a new decade that is a blank slate to be filled with all the dreams of growth and success for your business. Last fall was spent planning and setting goals for the organization. 2019 was put to bed and goals for 2020 and beyond were set. Annual kickoff meetings for 2020 were held where inspirational speeches charged the team with enthusiasm and ambition. Employees left the meeting room full of energy and commitment.

But how does the leadership team keep momentum behind all those lofty, far off goals? Annual goals are usually large and ambitious, and the team has all year to make them happen; right now, the team has to produce these deliverables that are due. There is no time to think about year end goals.

Goal Setting

Goal setting is a skill that every business team applies, but the successful teams create realistic goals that are tailored to their team and organization. Here are some tips to creating achievable goals that will keep the business improving and expanding and employees motivated and committed throughout the year.

After making a wish list, select a few top priority items that will have the most impact and positive change on business operations or revenue. New ideas must be thought through from the whole team’s perspective. What will the team have to stop doing to implement this idea? Be sure the trade off is worth it. Leadership, as well as employees, needs to buy-in to the goals, so be sure to explain why it is important and the steps to achieving it.

Consider the team’s limitations and strengths while crafting goals; this will also lead to better reception when presented to the team. Acknowledging limitations may seem to put a damper on goal planning, shoot for the moon, right? Setting small incremental, realistic milestones that fit the team and their abilities will create momentum toward the end result desired. And these small successes engage the team.

Keep the goals in the conversation as you plan campaigns and other business activities. Gaining the perspectives of others will reveal any weakness or deviation from the main goal. Meetings around business process and operations should start with defining the relationship and necessity of the changes proposed to the company goals.

Defining a goal gives clear parameters around what results will be considered successful and what is a failure. Understanding the emotions that will be evoked, part of planning should address increments. Each small success on the path toward fulfilling the main goal should be celebrated. To expect windfalls and blowouts is unrealistic and devastating when they do not happen. By defining small incremental increases or changes over short time periods that will lead to the long term goal, you allow team members to celebrate success and push toward a result that feels closer and doable.

None of this is more true in any other aspect of business than in marketing. At T/O Print, we use our marketing experience and understanding of technology to assist you in planning a realistic campaign. Defining incremental goals for a campaign, corrections can be made before significant investment is lost.

We can scale solutions to meet goals and provide feedback quickly in a meaningful way to keep the campaign on track. T/O can optimize print and digital messaging to steer campaigns into the direction required.

As the new year rolls forward, leadership should continue to keep perspective, focusing on incremental goals instead of the “idea of the moment”. When the team experiences success after success no matter how small, they will be ready to follow leadership into more challenging campaigns and changes. When considering a new idea, decide whether it is necessary to achieving the main goal or just a distraction. With these methods, leadership can keep the people responsible for making ideas happen engaged and productive.