A popular provider in the snack bar category required some creative ideas when it came to supporting their field marketing team across the U.S.

The Challenge:

With a growing brand, and a marketing campaign that leveraged grass roots activities, our client wanted a way to get event specific materials produced and delivered across the U.S. to a team of disparate field marketers.

The Solution:

The team at T/O built them what was, on the surface, a simple web-to-print solution that allowed for the customization of everything from signage to brochures for events. What the user never saw was the complexity that drove the underlying payment options (credit card, co-op ad spend dollars, purchase orders and even the occasional “I have no clue how to pay for this, can you hook me up as the event is tomorrow” orders, and approval routing scenario for the unknowns).

The Results:

While we surely cannot take all the credit – the brand is growing by leaps and bounds, and we measure our continued success by the relationship we have built with them. That, and the fact that we build and deliver some cool stuff for them and their teams.

Our business is governed by multiple levels of sales prevention tactics (also referred to as MNDAs and NDAs) so we can’t share with you our client names or the exact tactics they have leveraged to achieve these results. What we can do is share with you all of the tools in our tool box and help you leverage the same so you may achieve the results you are looking for.

Highlights


Industry

Retail

Solution

Custom Web-to-Print Solution
e-Commerce Solution that accepts credit cards and various other payment options

Impact

>Increased agility in a rapidly changing market
>Exceptional speed to market timeframes

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